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Taylor Vieger Marketing Strategist & Fractional Creative Director

Find the Opportunity. Build the Strategy. Lead the Creative.

30-Day Strategy Sprints + 90-Day Fractional Engagements

 
 
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* I only take on 3 organizations at a time, Now booking November – January.*

 
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I work with organizations that need senior marketing and creative leadership but don't necessarily need another full-time marketing executive.

I come in, learn the organization, identify the opportunities hiding inside its brand, audience and existing resources, build a focused strategy, and help lead the people and partners who bring it to life.

My engagements typically follow my ORBIT strategy method:

Observe → Reveal the Gravity → Break the Model → Identify the Opening → Test + Turn.

 
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TRUSTED BY BIG BRANDS

 
 
 

30-Day Strategy Sprint
For organizations that need clarity. I diagnose what's happening, uncover the highest-value opportunities, and build a focused strategy and action plan.

90-Day Fractional Engagement
For organizations that need leadership. I work alongside leadership and existing teams to set priorities, shape brand and content strategy, direct creative work, and test what works.

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WHAT DO YOU GET?

  • OBSERVE

Understand the organization before trying to market it.

Deliverables: Current-State Marketing Audit, stakeholder interviews, audience/customer insights, competitive and category review, existing content/channel assessment.


  • REVEAL THE GRAVITY

Understand the system producing the current results.

Deliverables: Marketing Ecosystem Map, key constraints and dependencies, customer journey/audience map, strengths and gaps analysis, opportunity landscape.


  • BREAK THE MODEL

Challenge what everyone has learned to assume is true.

Deliverables: Strategic Diagnosis, positioning assessment, assumptions to challenge, stop/start/continue recommendations, strategic point of view.


  • IDENTIFY THE OPENING

Find the few places where marketing can create disproportionate value.

Deliverables: Positioning + Value Proposition, Priority Audience Strategy, Messaging Architecture, Brand Narrative, Content Strategy, Channel Strategy, 3–5 Strategic Marketing Priorities.


  • TEST + TURN

Turn strategy into action, learn, and ORBIT again.

Deliverables: 90-Day Marketing Roadmap, campaign/creative briefs, content priorities, KPIs and measurement framework, testing plan, executive presentation and team alignment session.

LET'S TALK